Where Your Treasure Is
"For where your treasure is, there your heart will be also." — Matthew 6:21
"For I am not ashamed of the gospel of Christ: for it is the power of God unto salvation to every one that believeth." — Romans 1:16 (KJV)
Most of us were taught to follow our hearts.
Jesus said it works the other way around.
What Jesus Was Actually Saying
The Sermon on the Mount is one of the most radical speeches ever delivered. Jesus is standing in front of ordinary people — fishermen, farmers, tax collectors — and he says something that cuts straight through every distraction:
Your heart follows your treasure.
Not the other way around. He doesn't say find what's in your heart and pursue it. He says wherever you put your treasure — your time, your money, your attention, your identity — that's where your heart will end up.
It's a diagnostic. And it's a challenge.
So the question isn't just what do you treasure? It's what are you becoming because of what you treasure?
At Bible Gems, that verse is a daily confrontation. Are we building something that points to what lasts — or just what sells? Are we investing in the eternal, or chasing the immediate?
The answer shapes every design we make.
Why Paul Wasn't Ashamed — and Why That Still Matters
By the time Paul wrote Romans 1:16, he had been beaten, imprisoned, shipwrecked, and run out of more cities than most people visit in a lifetime. He was writing to the church in Rome — the capital of the most powerful empire on earth — and he opened with this:
I am not ashamed of the gospel.
That's not a casual statement. Rome had gods. Rome had power. Rome had philosophers and emperors and a culture that would have found the message of a crucified Jewish carpenter laughable at best, dangerous at worst.
And Paul said: I'm not ashamed.
Because the gospel isn't just a religious idea. It is the power of God unto salvation — not a suggestion, not one option among many. Active. Alive. Available to everyone who believes.
That's what we're building around. Not a lifestyle brand. Not a niche market. The gospel.
How These Two Verses Became Our Foundation
When we put these verses at the heart of Bible Gems, we were making a commitment — to ourselves as much as to anyone reading.
Our treasure is the gospel. That means our designs will keep pointing back to it. Our blog will keep unpacking it. Our apparel will keep starting conversations about it.
And when someone picks up one of our tees and asks "what does this mean?" — that's the treasure doing exactly what treasure does. Drawing the heart toward what matters most.
Wear What Lasts Forever isn't just a tagline. It's Matthew 6:21 in four words.
Start Here
If you're new to Bible Gems, a few designs carry this same conviction:
Not ashamed of the gospel — God's word brings life health and everything we need so we are glad to tell everyone about Jesus.
Treasure -> Heart — Were we gather our treasures our heart will for sure follow, so build treasures in Gods Kingdom and your heart follows automatically.
Father, Son, Holy Spirit Are One — The God behind the gospel, declared plainly.
Empty Tomb: He Is Risen — Because the resurrection is the hinge on which everything turns.
The treasure is the gospel.
Everything else follows.